Events as the future of media
Robin Sloan says the future of media — media that successfully captures both attention and money — may be in events, especially events that act as generative occasions for original creative work.
A specter is haunting the internet, and I think it’s even scarier than the challenge of getting people to pay money. It’s the challenge of get ting them to pay attention. I think it’s only going to get worse—which is to say, better, because we as internet users and blog readers and tweet slingers will have more cool, weird, interesting stuff to look at all the time, and it will just keep coming faster and getting cooler and fragments and—ack!