Eliminating the middlemen
John Oakes, founder of OR books, explains how his company eliminates the middlemen in publishing by combining print-on-demand with direct sales through the company’s web site.
Imagine taking the guesswork out of publishing. Imagine a publisher printing only to fulfill orders, and with a minimum of waste; imagine further a system that sidesteps warehouses, wholesalers, and even–at least at the outset of a book's life–bookstores and online retailers. This would be a process wherein the publisher focuses on developing ideas into workable manuscripts, carefully editing them–and, above all, devoting substantial resources to marketing the finished product.